Founded in the 1980s, the Natur brand began its activity in a hosiery located in Nuvolera, at the foot of the Italian Alps.

Driven by the founder's interest in biodynamic agriculture and a healthier, more environmentally conscious lifestyle, Natur is now specialized in socks made from 100% natural materials (organic cotton, natural wool, alpaca, hemp, and linen) with a focus on sustainability, quality, and minimizing its ecological impact.

Today, while remaining a small family business, the brand continues to distribute its products in limited quantities with an unwavering ecological commitment.